The brief was to design an exciting and engaging identity, zine and map for Fruity Walks, a fruit tree mapping project encouraging people in their 20's and 30's to find the many fruit trees in London, with a wider vision to increase green spaces in the city. 

​

I wanted a real authentic connection to nature so I used leaf scans from different fruit trees and printed the tall zine so they were the actual leaf sizes. Adding vibrant colours to the stencilled scans made it more inviting and fruity. I also arranged them to point to different locations, which stemmed from the idea of spotting fruit amongst the leaves—an enjoyable moment in all foraging experiences.